We are investigating Baozun, Inc. (BZUN) (“Baozun” or the “Company”) for potential violations of the federal securities laws.
On November 21, 2019, Baozun announced financial results for the third quarter of 2019 that were below market expectations and provided disappointing financial guidance for the fourth quarter of 2019, citing, in large part, the adverse “impact from terminating our service agreement with one electronics brand.” Though Baozun did not disclose the identity of the “electronics brand” at issue, many members of the financial media have suggested that the disclosure referred to Huawei Technologies Co., Ltd. On this news, Baozun’s American Depository Receipt price fell $7.60 per share, or 17.47%, to close at $35.90 per share on November 21, 2019.